When trying to rank your Magento store higher in Google it’s important to keep in mind a few basic elements. First of all, you should try to provide unique content and product descriptions on your entire site, but also to keep the content easily readable and accessible. Next, we’ll provide you 5 tips for improving the SEO ranking of your Magento store:


Magento SEO



1. Optimize page titles


Rewriting titles that are not optimized for SEO is the first step for getting a quick improvement of your website’s position in SERPs (Search Engine Results Pages). A page title should be short (approximately 60-70 characters), unique, descriptive and contain the main keywords of the page. Also cover should be attractive, easy to read, and easy to understand for the user.


2. Optimize META tags and descriptions


Look for the description META tags, like title, header, and other HTML elements to be well arranged in your Magento web page. They contain information about the page that are visible only to search engines. META description is of particular importance because it is used by search engines as a short description of the page. META description should have about 150 characters, contain short subject page and be attractive to customers. Although it has little relevance in determining position in search engines, it is important from the perspective that it can persuade users to click on your site instead of your competition.


3. Create internal links


Internal links represent the chained / linked pages of a website. Starting from the first page, try to create links to your most important pages of the site for both directing visitors to its major sections and to direct site’s link juice (PageRank) to them. Use keywords in anchor link and try to place links in context.


4. Optimize page content


 One of the most important steps in SEO copywriting is to create a list of keywords and phrases that can be used in searches. Identify the most important words and phrases from the list and incorporate them into page content, title and Meta description. Make sure the keyword density is good and analyze the importance of each page. For this matter, you can use the Keyword Analyzer tool.


5. Use the available SEO tools


 Use Webmaster Tools and Google Analytics to track your website’s evolution. There also lots of tools through which you can analyze the SEO importance of a website. Additionally, don’t neglect any extensions or plugins for the Magento platform, as they can greatly ease your website’s optimization process. In this regard, Magazento offers SEO Engine and SEO Inspector, two high-quality Magento extensions which can help you get on the search engines’ first page positions in no time.